Analýza důvěryhodnosti neziskové organizace

Petr Boukal, Hana Vávrová

Analýza důvěryhodnosti neziskové organizace

Číslo: 4/2016
Periodikum: Acta Oeconomica Pragensia
DOI: 10.18267/j.aop.543

Klíčová slova: Non-profit organization, credibility analysis, methodology, Nezisková organizace, analýza důvěryhodnosti, metodologie

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Anotace: One of the key motives for the functioning of all entities in a  market economy is to achieve its

economic goals and to ensure an influence on other entities. This is the reason why the market
does not function as the sole criterion for checking the effects of the entities on the society. The
effectiveness of the functioning of all economic entities remains a constant requirement and also
covers entities in the non-profit sector. The paper discusses the current topic of streamlining the
functioning of the non-profit sector. Its objective is to introduce a  multi-criteria methodology
through which the providers of funds (ministries, foundations, donors, etc.) would be able to
evaluate whether non-profit organisations applying for funding are the most credible among the
providers, guaranteeing the use of the resources provided to meet the organisations’ declared
objectives. The methodology is called “credibility analysis of non-profit organisations”.
The methodology was tested in the area of cultural non-profit organisations. The first step of the
research included 95 cultural non-profit organisations. We plan to develop this pilot research in
other areas of non-profit activities.