Relationship between Business Strategy and Business Model Studied in a Sample of Service Companies

Stefan Slavik, Branislav Zagorsek

Relationship between Business Strategy and Business Model Studied in a Sample of Service Companies

Číslo: 4/2016
Periodikum: Journal of Competitiveness
DOI: 10.7441/joc.2016.04.05

Klíčová slova: business model, Canvas, business strategy, strategy-model relations, Obchodní model, plátno, obchodní strategie, vztahy strategických modelů

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Anotace: A business model and a business strategy are the basic conditions of a company existence. A business model describes and explains how a company works and makes money. A business strategy describes and explains how, where and for what purpose and goal a business model will be used. The research seeks to ascertain whether there is any measurable relationship between a strategy and a model. An identification of this relationship will deepen knowledge of strategic management of the company and it is a reason for further research on the nature of relationship between a model and a strategy.