Consistency of Pairwise Comparisons and Its Role in Optimal Detection of Customers’ Preferences
Periodikum: Quality Innovation Prosperity
Klíčová slova: customer product; decision-making weights; consistency
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Methodology/Approach: Linear algebra, optimization techniques, case studies.
Findings: The results represent a prescription customers can use if they want to avoid the pitfalls of selecting a specific optimization criterion when informing the product maker about what they want based on the weighted-average model.
Research Limitation/Implication: The results are related to a specific decision-making model, although that model is still very general and natural.
Originality/Value of paper: The problem of selecting an optimization criterion to determine decision weights is not discussed in the theory.