Alice Reissová, Marta Žambochová, Markéta Vlčková
Fundraising as an Opportunity for Non-profit Organisations – Possibilities and Limits of Individual Fundraising
Číslo: 1/2019
Periodikum: Sociální práce
Klíčová slova: fundraising, individual fundraising, philanthropy, determinants of donations
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Anotace:
OBJECTIVES: The submitted paper focuses on fundraising as one of the funding options
for non-profit organisations and aims to explore whether there are any local differences in the
willingness of individual donors to give donations, which donor methods they prefer and what
the socio-demographic characteristics of a typical donor are. THEORETICAL BASE: The
theoretical base is defined by the current state of knowledge based on the study of professional
literature and the results of research conducted in studied disciplines. METHODS: The paper
presents the results obtained from the original quantitative research strategy that used structured
interviews. OUTCOMES: Research has shown that there are local differences in the willingness of individual donors to donate funds and also has brought a number of findings concerning the
socio-demographic characteristics of potential donors. It has been shown that the willingness
to donate money is related to the income and education of the donor, but it does not depend
on the gender and religion of the donor. SOCIAL WORK IMPLICATIONS: The findings
contribute to the overall knowledge in the area of funding of activities implemented by non-profit
organisations. Based on the results of this study, a number of frequent errors can be avoided in
preparing an individual fundraising plan.
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for non-profit organisations and aims to explore whether there are any local differences in the
willingness of individual donors to give donations, which donor methods they prefer and what
the socio-demographic characteristics of a typical donor are. THEORETICAL BASE: The
theoretical base is defined by the current state of knowledge based on the study of professional
literature and the results of research conducted in studied disciplines. METHODS: The paper
presents the results obtained from the original quantitative research strategy that used structured
interviews. OUTCOMES: Research has shown that there are local differences in the willingness of individual donors to donate funds and also has brought a number of findings concerning the
socio-demographic characteristics of potential donors. It has been shown that the willingness
to donate money is related to the income and education of the donor, but it does not depend
on the gender and religion of the donor. SOCIAL WORK IMPLICATIONS: The findings
contribute to the overall knowledge in the area of funding of activities implemented by non-profit
organisations. Based on the results of this study, a number of frequent errors can be avoided in
preparing an individual fundraising plan.