The Influence of Political Advertising on the Voting Patterns of Rural Residents in Electoral Processes

Peace Chinenye Nwachukwu

The Influence of Political Advertising on the Voting Patterns of Rural Residents in Electoral Processes

Číslo: 8/2023
Periodikum: Path of Science
DOI: 10.22178/pos.95-2

Klíčová slova: Voters' behavior; Political campaign techniques; Decision-making; Radio political campaign messages; Political participation

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Anotace: This study aims to describe the effectiveness of sociology textbooks based on local wisdom to strengthen student character and factors that influence the effectiveness of sociology textbooks based on local knowledge to enhance student character. This study uses a descriptive qualitative approach. Data were collected using interviews, observation, and documentation and analyzed using qualitative analysis. The results of the survey show that: 1) Sociology textbooks based on local wisdom are effective as an effort to strengthen student character because the local knowledge integrated into the textbook is used by teachers not only to make it easier to understand the contents of the book or the substance of the material but also to strengthen character. This can be seen from the textbooks' descriptions, illustrations, and questions, whose orientation is to lead students' opinions on character values, including religious, creative, and caring environmental characters that can be rewritten in everyday life. 2) Factors that influence the effectiveness of sociology textbooks based on local wisdom as an effort to strengthen student character include teacher factors and the availability of facilities. The teacher's factor is related to the mastery of the material and using innovative learning methods. The facility factor is associated with the availability of sociology textbooks based on local wisdom for teachers and students.