Regionalization and analysis of rally event visitors

Anotace: This paper focuses on small-scale events of sport tourism, which potentially play an important role in the tourism industry of host regions by attracting a significant number of visitors. It examines seven rallying events in Czechia, seeking to determine whether these events share common characteristics or possess unique features that distinguish one from another. Utilizing online surveys, the results indicate similar patterns of different events in terms of accommodation and dining options, with only minor differences influenced by specific factors, such as event duration or importance. Notable distinctions among different events include differences in their geographical background and the average spending of visitors, with the Barum Czech Rally Zlín standing out from the other events.