The authors investigate the perceptions, preferences, and valuation of university students in the United Arab Emirates (UAE) regarding the potential to adopt electric vehicles (EVs) for personal transport by surveying a diverse sample of 664 students from the seven emirates (the capital Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain). Details were elicited about social, economic, and environmental factors that influence the potential to adopt EVs for personal transport, perceived advantages of EVs over gasoline automobiles, and knowledge about EVs. The authors employed the SPSS software platform to categorize various factors according to age and gender. Respondents reported a wide variety of perspectives about EVs including environmental benefits and functional drawbacks. Findings show that participant perceptions, preferences, and valuation about EVs are influenced by a multiplicity of social, economic, and environmental factors. Neglect of these factors will undermine the potential to shift preferences toward greater adoption of emerging sustainable transport technologies.